You’ve Got to Do More than Write to Attract Followers
Your writing may be great, outstanding, but people aren’t reading it. And it might have nothing to do with the quality of your writing. It may be that no one knows about you.
Not yet, anyway.
There are a lot of writers out there and several good ones.
Before you decide to throw in the towel, there’s something you should know: It’s not all about the writing. Well, it is. But first people have to know how and where to find it.
Writing itself will not attract readers or drive them to your blog, especially if they’re not already a part of the Medium family.
So what’s a writer to do?
Begin by attracting followers.
The first step is to engage. Read, comment, follow, like, and highlight. Read at least 30-minutes and see which readers speak to you.
Ask questions, and write thoughtful comments.
Think of building a community, kind of like making friends on Facebook; only these are people you want to form a relationship with. Think of them as business associates.
If you’re new, introduce yourself.
Explore the various topics and publications.
Go to writers who have thousands of claps. Click on the number under the clapping hands to see who’s following them. Read their writing, and if you like it, follow them as well.
Remember, it’s not all about you, or me, and you’ve got to be willing to give to get. Attracting followers is not a one-way street. If you’re not ready to take the time to read other people’s writing, how can you expect them to read yours?
People want to know who you are. When you comment, focus on teaching them or asking something. It will go a long way.
It’s all about the e-mail list
As the wise founder of #NinjaWriters, Shaunta Grimes says: “If you want followers, you’ve got to have an e-mail list.”
You’ve got to market yourself.
After a year of writing on Medium, with limited success, I know she’s right. An e-mail draws attention to your post immediately. You’re not just another writer hoping someone will find you in an ocean of thousands.
You now have the means to bring followers directly to your blog, and the more they see your name, the more likely they are to remember it.
Let people get to know the real you and believe that they’re going like you.
How do you get an email list?
Include a call to action at the bottom of your post. Create a link that brings readers to a form where they can subscribe to a newsletter, get an e-book, or whatever you’d like to offer.
You can even write “Call to Action” at the bottom of the page.
Consider a field where you’re an expert or a teacher and offer an e-book.
Once they subscribe, you’ve got an e-mail, and your list has begun.
Now that things are cooking a bit, you want to maintain it and market your blog.
First things first
Get a domain name.
Reserving one was reasonably painless, even for me.
If you’re serious about building your business, you can expect to eventually and, hopefully, have thousands of followers. Free e-mail services such as Yahoo and Gmail are not set-up for that kind of traffic.
Your subscribers’ e-mails may end up in a junk file, and eventually, you’ll be cut-off for attracting too much spam.
They make it easy for me, and that’s what I need.
Once you’ve purchased your domain name, go to ConvertKit. It is an e-mail server with unlimited e-mails, and it’s free for the first 14-days.
ConvertKit also comes with video tutorials to help you get started.
ConvertKit helps you maintain your e-mail list and has several marketing tools. You can make landing pages that let people sign-up for your newsletter and again, get their-mail addresses.
I’m new to this, and ConvertKit does a lot that I don’t quite understand yet, so I’ll leave it up to you to explore.
But trust me, a lot of successful writers on Medium are using it.
Start by writing an e-mail thanking your followers for joining your e-mail list. Let them know what you’re offering and ask them to drop you a line and introduce themselves.
Again, you want to interact and build relationships.
Next, you’ll want to create your first form. You can’t embed your form into Medium, so say ‘welcome.’ You’re creating a form that you can integrate into Upscribe (see below).
Do this by going to Landing Pages & Form. Choose Form. Inline is the simplest. Then enter your name and e-mail address, the one with your new domain name, and hit subscribe.
Choose “0” so your form goes out as soon as someone subscribes.
Upscribe will let you build a form that you can add to your Medium posts so readers can join your e-mail list.
Register and then click the plus + sign to make a new form. Again, you might want to keep it simple but do add a call to action, such as Join my newsletter.
Click create, and you’ll land on the Integration Page that lets you integrate your form with ConvertKit. Once you integrate, go to ‘Account’ at the top of the page. Scroll down until you see your API and code.
Copy it. Add your API key to the integration page on Upscribe.
Choose the “Welcome” form you set up earlier when Upscribe prompts you.
From here, be consistent as to when you post.
If you only post once a week on a Wednesday at 9:00 A.M., do it. Stay true to your call of action. You need to be reliable to keep your followers.
I don’t have a lot of subscribers yet, but I’ve been warned: don’t be disappointed when people unsubscribe. Life happens, and people have their stuff to deal with.
Don’t take it personally.
Just keep on writing.
Call to Action
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